What kind of thing really sells in Japan? We checked out two shops that know completely. Our second destination: the @cosme Store. Just like the previous store, it’s located in Shinjuku Station, so it’s easy to visit both in one trip!
The @cosme Store: your one-stop shop for internet word-of-mouth hits
The @cosme Store is the storefront for Japan's biggest cosmetics and beauty web portal, @cosme. We visited the flagship store in Shinjuku Station, one of their five stores in Tokyo, where we found over 10,000 popular word-of-mouth items from their web site! We asked about what to look for, and what's been hot lately.
Skin care basics: big packages at low prices.
•All prices shown include 8% consumption tax.
•Items shown here were being sold at the time of our visit. Items may vary by date and location.
1: The makeup is designed to make skin appear lighter 2: Does not contain any UV-absorbing ingredients.