Affordable variety shops, which are fashionable and inexpensive, are currently experiencing a wave of popularity in Tokyo! We will take a look at popular shops in the Harajuku/Omotesando area, a fierce battleground for this category, to get to the bottom of the appeal.
Lastly, we will introduce "Flying Tiger Copenhagen," an affordable variety shop that originated in Denmark in northern Europe. When the first Asian shop was established in Osaka's Shinsaibashi in July of 2012, it became a hugely popular spot in the blink of an eye. In this feature, we visited the "Omotesando Store," which was opened in October of 2013 as the flagship store and is also seeing great success.
Nearly all of the roughly 2,000 items that are regularly stocked at the store are original designs. We hear that the range of prices is mainly in the area of 200 to 400 yen. "One-way shopping," in which you advance in one direction from the entrance to the exit, is another aspect this brand emphasizes--you can see all of the extensive items, leaving nothing out. Let's waste no time in checking out the notable items and seeing what's behind the appeal!
The first thing in the store that draws your attention is the unique northern European sense of design. Northern European general goods, interior decorations, and the like are hugely popular in Japan in the first place. While people in Japan can relate to the simplicity and functionality, they also yearn for the vivid colors and sense of playfulness. With items bursting with northern European sensibility at shockingly low prices, it's no wonder that everyone flocks here!
Items overflowing with humor are yet another charm of "Flying Tiger Copenhagen." There are various types, from items rich in wit to items that soothe your heart. They are sure to bring lots of smiles into your life. We'll take this opportunity to introduce some items that are a bit off the wall!
It is also the style of "Flying Tiger Copenhagen" to take convenient goods, for which function is the selling point, and devise something special for the design. Take note of the extra elements: these goods are helpful, but also cute or funny!
Humorous, colorful items appear one after another, and by the time you make your way around the store, you'll surely be immersed in the feel of this brand. As the brand's basic style is to stop producing and sell out of each item, you can see new things every time you visit. This means there are lots of repeat shoppers! Visit the store, and you'll surely find something interesting. By all means, get a taste of the affordable variety shopping experience that has entranced Japan!
*All prices are before tax, and may change without notice.
*The featured contents are products that were being sold at the time of coverage.
These products may not be in stock at the store upon your visit.
Flying Tiger Copenhagen Omotesando Store
4-3-2 Jingumae, Shibuya-ku, Tokyo
Hours: 11 AM - 8 PM No set holidays
- Fashionable shops one after another! A tour of affordable variety shops in Harajuku/Omotesando (1/3)
- Fashionable shops one after another! A tour of affordable variety shops in Harajuku/Omotesando (2/3)
- A massive hit with designs that Japanese people love! An affordable variety shop from Northern Europe(3/3)