Affordable variety shops, which are fashionable and inexpensive, are currently experiencing a wave of popularity in Tokyo! We will take a look at popular shops in the Harajuku/Omotesando area, a fierce battleground for this category, to get to the bottom of the appeal. First we'll introduce the "ASOKO Harajuku Store," which has lines day after day!
The "ASOKO Harajuku Store" is the long-awaited flagship store that has opened in the Tokyo area, from the same brand that had a major hit with its first shop in Osaka's Minami-Horie. There is a wide array of items, from the standard products--which include items such as kitchen items, stationery, and interior decorations--to products such as apparel and outdoor goods. With both select and original products together, there is a lineup boasting approximately 1,000 items.
The first things to note inside the shop are the displays, which also made a splash at the Minami-Horie Shop. The products are not simply lined up--they are each displayed on their own stands, just like in a gallery. When making a purchase, there is a setup in which you take products from the racks below.
Perhaps that's why the items on display stand out. You see and feel them, and then find yourself taken in by qualities such as their designs and functions. To start, we'll introduce a portion of those items.
With the concept of "enjoying surprises," another one of ASOKO's charms is that there are so many items that feature qualities such as functions or designs with interesting twists. What's more, with their low prices, they make perfect gifts! Try choosing an item that will make your friends, family, and coworkers break out into smiles!
In comparison with 100-yen shops that stress practical use, affordable variety shops are charming for their superior sense of design, even for the same items. In particular, ASOKO has lots of regular use items to lend some sparkle to your everyday life. Get something you like as a gift for yourself, and surely it will become a favorite item for long into the future!
"I had so much fun!" We hear that this is the impression that many customers have after they finish shopping at the "ASOKO Harajuku Store." If you come to Tokyo, by all means, have this new shopping experience, which offers refined items and displays, as well as low prices, all in one shop! As of March, 2014, there are lines even on weekdays, so we recommend visiting with time to spare.
*Tax is separate from all of the prices.
*The featured contents are products that were being sold at the time of coverage. These products may not be in stock at the store upon your visit.
ASOKO Harajuku Store
6-27-8 Jingumae, Shibuya-ku, Tokyo Phone: 03-6427-9965
Store Hours: 11 AM - 8 PM No set holidays
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